Each year more than 300,000 potential business students register on mba.com. This monthly survey of those registrants is designed to:
- Gather information on why students pursue graduate management education
- Understand their school selection process
- Assess the effectiveness of various school promotional materials
Findings are meant to help schools answer critical questions, including—
- Whom can my program recruit?
- When and how do prospective students make decisions?
- Which programs compete for their attention?
Major Findings in 2008
- School websites are influential—73% considered the school’s website to be extremely or very influential in their decision making.
- Full-time, 2-year MBA and MSc hopefuls are set on those program types—those who consider FT, 1-year MBA or EMBA programs often consider other program types as well.
- School quality and reputation rank highest—prospective students ranked that aspect above career aspects, financial aspects, program specifics, curriculum aspects, and student class profile.
Our Latest Public Reports
New! Special Reports for Member Schools
GMAC research has created a series of reports about prospective students by region. Visit the Prospective Student Views from Across the Globe page for full details.
Previous Reports
For a complete listing of survey reports and related research products released by GMAC, visit the New! GMAC Research Library>>
For More Information
If you have questions about the mba.com Registrants Survey or any other GMAC surveys, please contact Sabeen Sheikh at +1-703-245-4366 or research@gmac.com.
Who Uses These Survey Results?
Graduate business school professionals use the results to better understand their target audience, build their messages and brands, and determine resource allocation.
Prospective students use the results to better understand their options and to develop strategies to increase their chances of admission.
